I grew and lead Planday’s UX Design and Brand teams for a period of 6 years.

Building the world's best workforce management solution and managing a team of Designers, Researchers and Creatives at Planday. 

Responsible for branding, product experience and design of the total suite of Planday products.

Key involvement in taking the product from a 20 person team to a team of 300+ people leading to a successful exit and acquisition by Xero in 2021.

As part of building and managing high-performing and successful Product & Design teams at Planday, a few key highlights of my work worth mentioning:

Rebranded Planday - resulting in 6 employee tattoos.

Grew a domain driven and distributed Product Design team from 1 to 20+.

Established design leadership structure and career growth framework.

Added UX Research as a fundamental factor to designing great customer centric products using product metrics.

Raised NPS with double digits to new all time high, based on great user experience and ease of use of App and Product.

Bridged the gap between Design and Development with a full UI component based design system.

Introduced Product Led Growth and a modularised product design approach to assist Sales and Marketing. 

Formed an in-house brand agency with a focus on consistent messaging and a sharpened positioning and refined visual identity.

Designed our office locations in London, Oslo and HQ in Copenhagen and led the interior design and fitting from a brand and workspace environment perspective.

Assisted Executive team in the Xero acquisition of Planday.

In 2021 Xero acquired Planday for £159 million.

Cloud-based accounting software firm Xero announced the acquisition of workforce management platform Planday for €183.5 million (£158.5 million), considered the biggest deal for Xero yet.